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GAY DATING APPS are more pertinent than ever. So here's our pick of the best gay apps, dating or otherwise. Because this is
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We like to poke fun out of ourselves and keep a lighter tone.

‘Grindr is more about yourself than anything’

Attitude has been the gay title that has earned the most publicity outside of its sector, having featured interviews with Tony Blair, David Beckham and Madonna, among other big names. It has also been successful in attracting major advertisers. The gay media certainly performs a function for its advertisers, but some argue that the most effective targeting solution can be a well-thought-out combination of gay and mainstream media.

The outdoor specialist Clear Channel has created what it claims is a first in its media sector - a package of sites that can be used to target gay people. The Pink Pound Pack includes six-sheet panels within metres of gay bars and clubs across the country. There are also eight of the larger Mega 6 sites along major roads leading to these areas. Clear Channel offers posters along the route of the 26 annual Pride events nationwide too.

Many marketers remain nervous that aligning a brand with the gay market in mainstream media will offend their heterosexual consumers, a point underlined by the actions of Heinz in June. The company withdrew an ad showing two men kissing after people complained to the Advertising Standards Authority.

‘It’s not all about superficial sex’

A Heinz spokesman said at the time that the decision to stop screening the ad was taken because the company was "listening to customer feedback". The fact that the ASA subsequently ruled that the ad wasn't sufficiently offensive to the general public to justify banning it didn't change Heinz's policy.

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It's an attitude that is only too familiar to Watson: There are definite 'shock, horror' undertones and it often comes down to the personal attitudes of individuals. Nevertheless, MPG did "tone down" some of the overtly sexual content in its editorial and classified ads. The Ford advertising and sponsorship manager, Mark Jones, is relaxed about any risk of aligning the car brand with the gay market, despite his company's problems on this score in the US see box, page But no piece of marketing activity is per cent controllable.

Michael is Joanna's brother. Once he had a crush on Johnnie and would moon around the house pretending he wanted to help with the children - until Johnnie told Joanna to tell Michael to stop it. He isn't old enough to remember the Stonewall riots, when gay men in New York - sorry, lesbian, gay, bisexual and transgender people in New York - took on the police and gave them a good beating. And being a bit of a fluffy bunny, he is only dimly aware that the global forces of reaction are gathering to try to take away what he foolishly assumes are his inalienable human rights.

An axe to Grindr? Stories from the dating frontline – Channel 4 News

That doesn't mean he's stupid. Despite all the carefully cultivated camp glamour, his job is anything but. He doesn't much like the gay scene, so he doesn't do Pride, he doesn't read the Pink Paper and he doesn't listen to Gaydar. His media consumption seems to revolve around Big Brother and a quick dip into London Lite.

Amro Worldwide is a travel agency set up by Andrew Roberts in to cater specifically for the gay market.


  • dating language.
  • how often should you talk when first dating.
  • The New Demographics: Gay Groups;
  • An axe to Grindr? Stories from the dating frontline?

Its marketing edge is that all the hotels it books clients into have been personally checked to ensure gay people will be welcome. Although he is a supporter of gay media - and advertises in GT and Diva - Roberts branched out into a poster campaign in June this year to coincide with London Pride. Out Now Consulting was given the task of managing the process and creating the ads. The creative for the London Underground poster campaign centred on the line "So gay", and subverted its increasingly common use as an insult.

We think it is just great to be 'so gay'. Early responses show that the campaign struck a chord - hits on Amro's website were 30 per cent higher than in the month before the campaign ran. This spat has had no effect on the media buying of its UK operation, however, which has continued to use the gay press, mainly for its sporty convertible models. The latest campaign in which gay titles were included in the media plan was for the Kuga, a small SUV launched this summer.

The New Demographics: Gay Groups

Ford booked double-page ads in Refresh, GT and Attitude. But the Ford advertising and sponsorship manager, Mark Jones, explains that the titles' readers were targeted predominantly because of their "appreciation for strong design", according to their TGI rating, rather than their sexual identity. The same ad also appeared in a range of weekend supplement magazines. The sexual content of gay magazines was "an issue", he adds.

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Refresh - A "lifestyle magazine that happens to be aimed at gay men", owner Wild Publishing says. GT - The original gay magazine, launched in as Gay Times. Targets men over Diva - Monthly magazine for gay women. Wide age profile, from teenagers to retired couples.

G3 - Free monthly celebrity and listings magazine for lesbians and bisexual women, published by Square Peg Media. QX - Free listings magazine for gay men, owned by First Star. Distributed weekly in London bars and clubs. Monthly sister title QX Men is national.

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