Online dating market in india

The eServices market segment Dating Services contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and .
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After Walmart-Amazon, India is all set to become the battleground for two more American companies. The company has roped in Bollywood star Priyanka Chopra as an investor who will act as an advisor for its India expansion. The company has seen strong growth in India, which even led it to open its first international office in Delhi. The best countries in the world to start a business.

It is a significantly huge market. Now, the two will fight for supremacy in India, already crowded with foreign and domestic online dating app firms. In September, social media giant Facebook also joined the fray with a new dating service, tested by its own employees for a few months. Besides India, the service is only available in Colombia so far.

Tinder's MyMove empowers women in India to chat first - Technology News

What sets Bumble apart from most dating apps currently operational in India is that it allows only women to make the first move. The existing players have struggled to bring Indian women to their platforms because of the social stigma attached to females dating casually.

But this might not be the case if women have control over who they interact with on a dating app, which Bumble offers. The society attaches a stigma to women who date. Incidentally, just a week before Bumble announced its India foray, rival Tinder launched a similar feature—My Move—here. The feature allows women a choice to make the first move and restrict messages from potential suitors.

Other options

You do need a Facebook or LinkedIn profile to sign up, but setting up a profile can be a bit of task. Apart from adding images, you can add up to five adjectives to describe yourself, list your favorite movies, TV shows, music, and restaurants, and even add a short second video. The app does a better job of weeding out fake profiles with the use of the Trust Score, that gives you points for linking your Facebook account, LinkedIn account, a phone number, and an ID to verify who you are. You can also ask for recommendations from Facebook friends and other Truly Madly users to get your profile to stand out.

Signing up for Truly Madly Select gives you access to double the number of profiles a day, your profile shows up as a priority, and you can complete an additional relationship quiz to stand out. Of course, all ads will be removed as well. However, the Select service is pretty pricey, starting at Rs per week, and going up to Rs 1, for 4 weeks Rs per week , making it one of the more expensive options out there. Woo is another Indian dating that goes far beyond the simple criteria of age and distance.

There is a slew of other features as well, like an audio introduction and questions that other users can ask to get to know you better, even without a mutual match.

Hours of Operation:

There is no profile limit per say, but you tend to run out after a while, with the list then refreshing only the next day. Subscribing to Woo Plus gives you access to skipped profiles and you can also see the who has visited your profile or asked you a question. The Plus subscription also unlocks Woo Globe, giving you access to profiles of people who live in other cities in India and around the globe. A month long subscription to Woo Plus is priced at Rs , with more discounts available with long-term plans.

The Mobile Love Industry

The cheapest monthly rate is possible with the annual plan of Rs 3, Rs per month. Aisle is a very different dating app from the others on the list, with finding the perfect match and long-term relationships the goal instead of casual dating or hookups.

Aisle requires a Facebook or LinkedIn profile to log in. However, you then have to answer a really comprehensive 5-page long questionnaire. Aisle guarantees no fake profiles with the fact that your submitted questionnaire is then verified by someone before you are approved to join. This ranges from Rs 1, for three invites, all the up to Rs 3, for seven. Aisle is definitely not for everybody and the company prides itself on its exclusivity. You are guaranteed to find some great profiles on it though.

While most dating apps use your location as a key criterion, Happn happens to bring that concept closer to home, quite literally.

Dating apps are now betting big on the India growth story

Or wherever it is that you tend to spend time outside your house. Basically, Happn matches you with other users you have crossed paths with after you sign up with a Facebook profile. It also tells you where and at what time this happened, which takes the guesswork out of it, but is also kind of creepy?

You can then send a secret like to these other profiles and you will connect with them if they like you back as well. The premium service is priced at Rs per month, with additional discounts available for long-term plans. The 3-month plan will set you back Rs 1, Rs Hinge is a dating app that should be a lot more popular than it is. While you can still look through other profiles, you will need to complete your own to match with someone.


  1. Online dating business is India's new love interest.
  2. Tinder's MyMove empowers women in India to chat first.
  3. Truly Madly.
  4. online dating site openers;
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  6. You can sign up with your email address or phone number and then connect your Facebook and Instagram accounts. You have the option to set some preferences with the free version of the app, but a slew of advanced preferences are available with Preferred Membership.