4 Things Online Dating Has Taught Me about Personalized Marketing And on this battlefield, each online dating platform requires a different strategy. First, let.
Table of contents
- Dating Platforms
- How online dating won the heart of the nation
- How OKCupid Remains An Online Dating Powerhouse - Word-of-Mouth and Referral Marketing Blog
Take a look at what these dating websites are doing.
We talk a lot about B2B companies and their content marketing successes that sometimes it can be easy to forget what the B2C world is up to - for example, dating websites and apps. However, the combination of great subject material -- dating, attraction and sex --in addition to advanced data analysis have made dating site blogs must-read material.
- How online dating won the heart of the nation – Marketing Week.
- 4 Marketing Lessons from Online Dating - Marketo.
- Here are 3 Online Dating Marketing Strategies you Can Use on Social Media.
- 3 Online Dating Marketing Strategies on Social Media.
- 4 Things Online Dating Has Taught Me about Personalized Marketing.
While these might not be the most obvious sources of content marketing inspiration, their examples can be applied to various industries -- not just in the world of love. In fact, some dating sites have the best content marketing around.
Dating Platforms
Pay attention to these five dating sites for great reads and deep content marketing insights. OkCupid is a free dating site with millions of active users. The site's blog, OKTrends , has made massive waves -- not just in online dating - but to American culture at large. The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users.
How online dating won the heart of the nation
Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action. However, due to the sheer quality of data analysis and the simple and funny tone, OKTrends has become an enormous success. Curious to know how? Check back with Scripted February 11 for a full interview with Christian. Their entire content marketing strategy is focused publishing quality content which is why it can take them weeks to put one article together.
Their method proves quality content drives big rewards. We will use Facebook for example. If you promote blog posts, then there is a way to retarget users who read your blog posts. When you retarget, you can make small offers where the goal is to acquire them as a buyer. This traffic are your buyers.
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- Online Dating: How To Market Yourself -.
- 5 Dating Websites That Rock at Content Marketing.
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They either bought from you online or know you really, really well. The copy lays out the main sales arguments for using eHarmony. This site, like consumer-rankings. Their ad has many of the same things we talked about in the consumer-rankings. And, the landing page has a similar layout as well. The focus is mostly on the table that compares the various dating sites with links to the sites. But overall, the ads and landing pages of these two comparison sites are very similar.
What stood out to you about the ads and landing pages for these sites? Share your thoughts in the comment section below.
How OKCupid Remains An Online Dating Powerhouse - Word-of-Mouth and Referral Marketing Blog
Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to po. Have you tried a video strategy yet?